If You’re Not in Print, Do You Even Exist? The Business Case for Getting Articles Written About You

Let’s be honest for a second: in today’s world, if Google doesn’t know you, do you even exist? You could be running the next multi-million-dollar company or delivering mind-blowing keynotes at conferences, but if no one’s talking about you in print, well, you’re kind of like the world’s best-kept secret. And in business, being a secret is not a compliment.

The Power of Perception: Why Articles Matter

There’s something magical about seeing your name in an article. It’s like winning a tiny, paper-thin award that says, “You’ve made it!”—except the trophy is out there working for you 24/7. Published articles aren’t just fluff pieces; they’re credibility rockets. When your name pops up on Forbes, Entrepreneur, or even in niche industry blogs, you’re suddenly not just someone doing business—you’re

someone people should be doing business with.

Think about it. Would you trust a chef who no one has ever written about? Or a public speaker whose only audience is the mirror? Getting articles published about you is like handing out little invitations that say, “Hey, I’m an expert—here’s proof!”

Reputation is Everything

We all know reputation is king. And published articles are one of the most direct ways to control and shape that reputation. When you have written articles showcasing your expertise, success stories, or even your quirky entrepreneurial journey, you’re telling people, "This is who I am, this is what I do, and I’m pretty darn good at it.”

Without these articles, you’re letting the world guess who you are. And trust me, letting people guess about you is never a good strategy. They might picture you sitting in your basement wearing socks with sandals, and you

definitely don’t want that.

Visibility Equals Trust

Here’s the deal: People trust what they see. And, as much as we like to think word of mouth can take us to the top, in the digital age, people want receipts. Published articles act as those receipts. When someone is Googling you (yes, people are Googling you), they want to see a trail of your greatness.

Articles build that trail. Each published piece is like a breadcrumb leading future clients, partners, and even investors straight to you. It says, “I’m not just good at what I do—other people think so too.” And that’s where trust begins. In a world where business deals are made and broken over the tiniest sliver of doubt, a well-placed article can be the difference between landing that big contract or being forgotten entirely.

SEO Loves Articles, and So Should You

If for some reason, you’re not already convinced that having articles about you is crucial (what’s holding you back?!), let me throw in the magical three-letter acronym:

SEO.

Search engine optimization is the fairy dust that makes you discoverable online. When articles are published about you, filled with keywords that highlight your expertise and industry, you’re giving Google all the signals it needs to boost you up those search result ladders. Imagine this: someone types your industry into the search bar, and boom—there you are, not on page 8 or 12, but right near the top because you’ve got a whole treasure chest of articles backing you up. That’s SEO working its magic.

No articles? No magic. It’s as simple as that.

The FOMO Factor: Why You Can’t Afford to Miss Out

The funny thing is, we’ve all got a little FOMO (fear of missing out). And while you’re busy thinking articles aren’t

that important, your competitors are probably getting cozy with journalists, sending out press releases, and landing features left and right. And guess what? Those features are driving them clients and opportunities.

Now, let’s turn the tables. Imagine your competitors scouring the internet and finding

your name in glowing articles. Their jaws will drop, their coffee cups will tremble, and they’ll experience a healthy dose of business FOMO.

In Conclusion: No Articles, No Growth

Let’s call it what it is: in today’s business landscape, if there’s nothing published about you, you’re basically invisible. And no one does business with invisible people. Articles boost your credibility, showcase your expertise, and most importantly, make sure your name is out there doing the heavy lifting, even when you’re not.

So if you’re serious about growing your reputation and business (and let’s be real, who isn’t?), it’s time to stop hiding behind your laptop and start getting your name in the headlines. Because as they say in the biz, if you’re not in print, do you even exist?